An opinion piece slash attack ad that defines a 24-54 demographic as "the young" and blanket refers to them as Woke. Probably not the most objective analysis.
You are pretty ignorant of Ratings’ categories.
25-54 is the most coveted demographic to an advertiser because, at 25: the viewer has a median income of $62k, $20 k more than those aged 24 or less.
From there the next two decades of ages rise to $78k -$80k and dip to $68k from 55-64.
At 65 the median income plummets to $41k.
So sponsors go where the buying power of viewers/listeners is. Broadcast outlets who score high in that demographic charge higher advertising rates. And the financial yardstick for the advertiser is always
Cost per Thousand viewers/listeners.