Kudos to Trader Joe’s.
Cancel Culture laughable madness stared down!
It seems doubtful they’ll even hold out as long as the Washington Football Team.
Trader Redskin Potatoes.
Trader Joe's seems confused:
Excerpts from July 17th Statement:“While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect— one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”
“…we made the decision several years ago to use only the Trader Joe's name on our products moving forward. Since then, we have been in the process of updating older labels and replacing any variations with the name Trader Joe's, and we will continue do so until we complete this important work.”
Excerpts from July 24th Statement:“We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.”
“We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.”
“…those products that resonate with our customers and sell well will remain on our shelves.”
Theit most recent statement carefully rides the fence. ie.
These product labels aren't racist until our customers stop purchasing these products
This isn't resisting cancel culture. This is just willingness to yield to it for the sake of making money. It's the same thing. They're waiting for the consumer to make it incumbent upon them to do so for the sake of their bottom line.