If you can change how people think and feel then you can change how they behave.
And you can create circumstances and you can create an environment, like Uta Hagen's 6 Steps, you can create an environment. In Battle Mountain, Nevada, we had a head chef from Beverly Hills, and we had a Beverly Hills environment with the Casino vibe. We had Beverly Hills quality food in Battle Mountain.
We can create Greece out in the middle of Nevada, etc.
And Bambu is right, the Arabs can surf, we need to flood their radio stations with Jan and Dean, and with the Beach Boys, etc. And we need to have surfer shows on their television such as "Gidget" and "Beach Blanket Bingo" etc.
We can create environments and we can create circumstances.
Salute,
Tony V.